HEALTH OBSERVATORY, scientific medicine, traditional medicines and health communication

BACKGROUND

Medicine and psychology through the media became very important in the 20th century, when radio, television, the INTERNET, and cell phones, that is, electronic communication, entered people's daily lives.

The media, in addition to transmitting information about medicines, treatments, and diseases, became the cause of diseases such as smoking, alcoholism, drug addiction, violence, depression, the transmission of venereal diseases through the change of sexual behavior, or the use of firearms.

During the Covid pandemic, the media helped to deal with the disease through recommendations such as social distancing, the use of masks, home isolation, vaccination, diagnostic tests, and timely treatment. but at the same time, they altered the psychological behavior of people, increasing depression, intrafamily violence, and domestic violence in people who could not leave their homes, they were agitators of social violence such as the protests of blacks in the United States and Europe, of women and indigenous people in Latin America, and now of armed violence in the United States, with massacres, and in Latin America with hit men.

The problem is that journalists have become news hunters, scandal hunters, and denouncers, and their business is to keep the population in a permanent state of alarm. This permanent state of alarm alters psychological behavior and causes stress, violence, depression, or even indifference. People fear leaving their homes because outside there are diseases, criminals, violence, and this confinement or fear of people evolves in many cases into foolish reactions in which people vote for candidates who offer to end the dangers that threaten them, when that is not possible, well, not in a problem that depends on a saving person, or they offer to end the disease as in the case of President Guillermo Lasso, of Ecuador who offered to eliminate the disease in the first 100 days, through vaccination of 9 million Ecuadorians, based on a fallacy created by the companies that sell vaccines that with a certain number of vaccinated the disease would disappear, but what has happened and is happening up to now that the disease cannot be contained in many countries such as China, is that the virus mutated.

This pandemic allowed the development of tele-education, telemedicine, and telepsychology, which can be practiced through the Internet and cell phones, for consultation is, but telemedicine and telepsychology ceased to be consulted by electronic means, and It became the information received and given by the inhabitants of a country and even of the world.

Telemedicine became doctors and psychologists in the news, on TV programs, on the radio, in the written press, with their own channels on YouTube and any of the many social networks. in overwhelming advertising, in false advertising, in false news, in verifiable news, in health education, in preventive medicine.

After the war, health became the biggest business, because now it is linked to drug trafficking, cosmetic surgery, drug consumption, and dependence on health professionals or services. Every decision about their health that a person makes ceased to be a personal decision and became an induced decision.

CONCLUSIONS

1. Medicine and psychology ceased to be a practice of clinics or health centers. it is now part of human communication.

2. Medicine and psychology are now big businesses, a weapon of war, and a way to manipulate huge populations.

3. Mental health and physical health depend more and more on science. technology, politics and the media means of transportation, immediate reaction, and timely attention.

RECOMMENDATIONS

1. It is necessary to create, as part of the ministries of Health, a health communication observatory, which operates like the institutions that control the use and manufacture of medicines, since in both cases the possibilities of causing harm to the population or of obtaining profits using deceit and lies are very easy.

2. It is necessary to create private health communication observatories, since from remote times, panic, misinformation, misinformation, silence or scandal regarding plagues, diseases, famines, lack of water, climate disorders, and even on cruel behaviors of people or armies, that is to say, the use of threats to life, they are used, as medical or psychological weapons. to win wars, control populations, and win or stay in power, by governments and enemies of governments.

3. Telemedicine and psychology allow the population to choose the professional inside and outside the country that treats them, be informed, and even receive medicines, or medicinal plants or do health tourism, this is traveling to places where they can be cured with medical science, traditional medicines, pilgrimages, or visits to hot springs, beaches, which are healing places.